Why billboards? Get the facts:

  • Outdoor advertising has a lower cost per thousand views than any other form of advertising, 80% less than television, 60% less than newspaper ads, 50% less than radio.
  • 75% of motorists rely on billboards to find places when traveling.
  • A billboard on an interstate or major highway with a good location can have more viewers than the Super Bowl.
  • Billboard advertising is displayed 24 hours a day, 7 days a week.
  • According to a study by OAAA, people glance at 70% of billboards they pass, and 63% will actually read the billboard.
  • Repetition in advertising is extremely important. Many of the same viewers pass the same billboards every day.
  • Billboards have been rated higher than any other type of advertising for their ability to communicate ideas at the lowest cost to you.